Frosted Mini-Wheats - History

History

Kelloggs introduced Frosted Mini-Wheats in the United States in 1972 as a large size portion that was available in regular and brown sugar/cinnamon flavor, which would later be followed by a bite-size portion that was introduced in 1980. The original large size Mini-Wheats would later be renamed "Big Bite" by 2001. In 1999, Kellogg's went into the line by introducing a non-frosted Mini-Wheats variety that contained raisin filling, replacing Raisin Squares. It was discontinued in 2 years.When the, Frosted Wheats were available from the 1980s until the early 1990s in the United Kingdom under the Toppas name. They subsequently disappeared from shop shelves but were reissued several years later under the Frosted Wheats brand, similar to that used elsewhere in the world. The new cereal uses far smaller pieces of frosted wheat parcel than the original Toppas and contains beef gelatin. Initially Kellogg's Mini Wheats were available without the sugar frosting and with raisins or blueberries in the center. The Mini-Wheats recipe when produced in Canada or the United States was slightly different; however, Canadian-produced (London ON) Mini-Wheats are no longer available in Canada and are now imported from the US. Since January 2008 Canadian-produced (New plant in Belleville, ON) Mini-Wheats are available in Canada and are now imported into the US.