Frog Cake - History

History

Having traveled to France in the early 1920s, Gordon Balfour, the nephew of John Balfour, (who was one of the co-founders of Balfours Bakery), found inspiration for the frog cake in European confectionery. The frog cake was introduced by Balfours in 1922 after Gordon's return to Adelaide, during a time in which tearooms were still popular in the city. It soon became known as the Balfours mascot, and has traditionally only been sold in South Australia., although they are now sold in Victoria, New South Wales and Queensland as well.

The original frog cakes were green in colour, and green remains the most popular of the options, but chocolate and pink coloured versions were later added to the range. In addition, while the frog motif dominates, special occasions have resulted in slightly different designs – such as Father Christmas and Snowman cakes released during Christmas seasons and "Chick" cakes around Easter. Frog cakes have also be released in the colours of the Adelaide Football Club.

Frog cakes have long been regarded as a South Australian icon, and have at times been used to help promote the state. For example, in 2001 frog cakes were given to judges during Joan Hall's final pitch in a successful bid to win the 2007 World Police and Fire Games for Adelaide. While there have been tongue-in-cheek and satirical suggestions to build monuments to the frog cake, such as that made by Peter Goers, a more realistic recognition of the frog cake came in 2001 when it was one of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset".

Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in The Advertiser by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the 2001 inclusion of the frog cake as a South Australian icon saw a comparable increase in sales. The success of the frog cake has led to imitations, and in response Balfours registered both the name and the shape of the product as a trademark during 2001.