Frito - Origins

Origins

According to popular lore, Fritos hail from San Antonio, Texas, where Elmer Doolin, who apparently had an obsession with making a snack based on corn that wouldn't go stale too quickly, found a local man who had deep-fried corn snacks made from an extrusion of masa. Doolin bought the man's patent and recipe, and with the help of his mother perfected the recipe in his own kitchen (in much the same way that he later invented Cheetos). He began selling Fritos in 1932 under the moniker of the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn oil, and salt.

From 1952 until 1967, the Frito Kid was the company's official mascot. The Frito Bandito was its mascot from 1967 until about 1971, and was discontinued due to complaints about the Bandito image.

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