History
Friendly Machines started in 1995 with the goal of constructing robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore", automating many chores at home. The company name was changed to Friendly Robotics in 2000. In 1998 the first Robomow was released in Israel. Around this time the Robotroll, an automatic golf caddy, had been produced. In early 1999 the Robomow was released in Continental Europe and the UK. Following this Friendly Robotics signed a strategic alliance with Stiga concerning the distribution of robotic lawnmowers in Europe. An alliance was also made with Toro Co. for distribution in the United States, where Toro Marketed them under the brand name "Imow". In 2002 Friendly Robotics entered into an alliance with the Hoover Co.
In 2004 Friendly Robotics introduced a robotic vacuum cleaner called the "Friendly Vac". All products of the company have zero emissions and are green. Zimbio.com describes the Friendly Robotics 85400 Robomower RM400 Robotic Cordless Electric Lawn Mower as "Environmentally friendly; zero emissions and extremely quiet" The firm's customer service and sales in the US are handled by IRT.
Read more about this topic: Friendly Robotics
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