The Gerber Baby
The "Gerber Baby" symbol was initiated to reassure mothers and grocers that the concept was sound and to help identify the product. The sales in the first year was over a half million cans which produced gross revenues exceeding a third of a million dollars. During the Great Depression of the 1930s the canning company expanded its baby food lines. Some of the techniques they employed to increase its production output were:
-
- published child care pamphlets
- helping farmers improve their crops
- hiring of special scientists for food laboratory experiments
- issuing classroom guides for home economics and nutrition classes.
Read more about this topic: Fremont Canning Company
Famous quotes containing the word baby:
“With a new familiarity and a flesh-creeping “homeliness” entirely of this unreal, materialistic world, where all “sentiment” is coarsely manufactured and advertised in colossal sickly captions, disguised for the sweet tooth of a monstrous baby called “the Public,” the family as it is, broken up on all hands by the agency of feminist and economic propaganda, reconstitutes itself in the image of the state.”
—Percy Wyndham Lewis (1882–1957)