The Gerber Baby
The "Gerber Baby" symbol was initiated to reassure mothers and grocers that the concept was sound and to help identify the product. The sales in the first year was over a half million cans which produced gross revenues exceeding a third of a million dollars. During the Great Depression of the 1930s the canning company expanded its baby food lines. Some of the techniques they employed to increase its production output were:
-
- published child care pamphlets
- helping farmers improve their crops
- hiring of special scientists for food laboratory experiments
- issuing classroom guides for home economics and nutrition classes.
Read more about this topic: Fremont Canning Company
Famous quotes containing the word baby:
“A baby nurse is one that changes diapers and loves ‘em dearly. Get up at all hours of the night to give ‘em the bottle and change their pants. If the baby coughs or cries, you have to find out the need. I had my own room usually, but I slept in the same room with the baby. I would take full charge. It was twenty-four hours. I used to have one day a week off and I’d go home and see my own two little ones.”
—Ruth Lindstrom (c. 1892–?)