Freia (chocolate) - Later Years

Later Years

Freia was purchased in 1993 by Kraft Foods Nordic, for NOK 3 billion. The company’s flagship product has since then been the Milk Chocolate candy bar, Freia Melkesjokolade. On the basis of this famous product, Freia produces several other candy bars, with added nuts, raisins, cookies and Daim pieces. The brand has constantly been marketed in a national romantic spirit - as the essence of everything that is Norwegian. Their slogan is "A small piece of Norway" (Et lite stykke Norge).

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