Sponsorship and Appearances
Zipit Wireless Messenger (Z2) sponsored the first season of "Fred", which had several cameos in various videos posted to the Fred channel. Although the collaboration had originally been kept low-key, Fred has a separate website promoting the Zipit. Walden Media hired Cruikshank to promote the film City of Ember, along with the sci-fi novel it was based on, and cameos from the film's star Tim Robbins in Fred episodes and a mock movie trailer.
Cruikshank made a cameo appearance as both "Fred" and himself on Nickelodeon's iCarly in "iMeet Fred", which originally aired on February 16, 2009. Also in 2009, in the episode "Fred Gets Dissed at Bible School", the comedy film Year One is quoted several times.
Cruikshank has launched a website to promote the Fred series, and sell Fred T-shirts and other merchandise. The merchandise is also available at Hot Topic, Justice, and Five Below stores. Fred has appeared at the 2009 Teen Choice Awards as well as the 2010 Kids' Choice Awards presenting awards to winners off-stage.
In October and November 2011 videos were uploaded to the Fred channel, as well as Cruikshank's personal channel, with Ari Gold as his character Power, from the film Adventures of Power.
Read more about this topic: Fred Figglehorn
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