Fred Carl, Jr. - Historic Preservationist

Historic Preservationist

The establishment of Viking's hometown of Greenwood, Mississippi as a tourist destination came with the company's opening of The Alluvian Hotel on Howard Street in 2003. Built as a subsidiary of Viking Range, The Alluvian is a cosmopolitan boutique hotel located in the heart of historic downtown Greenwood.

In 2005, Greenwood got a big shot of urban-style energy with the opening of the Viking Cooking School, The Alluvian Spa, and the Mockingbird Bakery, all Viking projects. The Alluvian Hotel and Spa, Viking Cooking School and the Mockingbird Bakery are all the work of Viking Hospitality Group, and serve as entertainment only for the corporate clientele that Viking brings to town for training and demonstrations.

In addition, Carl has been involved in many other preservation projects in downtown Greenwood. These include The Fountain Building, which houses Turnrow Book Co., the Mississippi Gift Co., and Fountain Apartments. The Lorraine Building is home to The Viking Cooking School, The Alluvian Spa, and the Mockingbird Bakery. The old Conerly's building will soon be home to Port Eliot.

Outside of Viking’s development, other private ventures have flourished in the blocks surrounding The Alluvian, including many museums, boutique retail stores, restaurants and antique stores. Stemming from Carl's vision for Greenwood's downtown area, the central business district is abuzz with new construction and ongoing preservation of historic structures.