Category | Sans-serif |
---|---|
Classification | realist |
Designer(s) | Morris Fuller Benton |
Foundry | American Type Founders |
Date released | 1908 |
Design based on | Franklin Gothic |
Also known as | Trade Gothic (Linotype), Record Gothic (Ludlow), Balto Gothic, (Baltimore Type & Composition Company) |
News Gothic was designed by M.F. Benton for A.T.F. in 1908 as a continuing effort to consolidate and systematize the nineteenth century Gothic faces inherited from the company’s predecessors. It is essentially a medium weight version of Franklin Gothic. Morris cut seven variations for A.T.F.:
- News Gothic
- News Gothic Italic
- News Gothic Condensed
- News Gothic Extra Condensed
- News Gothic Extra Condensed Title
- News Gothic Bold
- News Gothic Condensed Bold
As with Franklin Gothic, the foundry expanded the line sometime later, adding two more variants:
- News Gothic Bold (1958) designed by John L. “Bud” Renshaw
- News Gothic Condensed Bold (1965) designed by Frank Bartuska
Read more about this topic: Franklin Gothic
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—Kenneth Rexroth (19051982)
“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.”
—Roland Barthes (19151980)