Franklin Gothic

Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.

Read more about Franklin Gothic:  Franklin Gothic, Alternate Gothic, Monotone Gothic, News Gothic, Lightline Gothic, Usage

Famous quotes containing the words franklin and/or gothic:

    Here Skugg
    Lies snug
    As a bug
    In a rug
    —Benjamin Franklin (1706–1790)

    Civil servants and priests, soldiers and ballet-dancers, schoolmasters and police constables, Greek museums and Gothic steeples, civil list and services list—the common seed within which all these fabulous beings slumber in embryo is taxation.
    Karl Marx (1818–1883)