Writer and Lecturer
After succeeding in life insurance sales; and becoming the Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Carnegie encouraged Bettger to write his first best-selling books How I Raised Myself from Failure to Success in Selling and How I Multiplied My Income and Happiness in Selling. How I Raised Myself... was translated into over a dozen languages, including Hungarian, Portuguese, French, Danish, German, Polish, Swedish, Spanish, Serbian, Romanian, Japanese, Russian, Dutch, British English, Norwegian, Italian and Finnish. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
Frank Bettger wrote a last book, entitled How I learned the secrets of success in selling in 1960. More of an autobiography, it focused more on his life and the lessons he learned during his short career in baseball. He reflected how those lessons learned at an early age helped to mold him into the success that he was to become.
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