Franconia (wine Region) - Wine and Lifestyle

Wine and Lifestyle

The growing of wine influenced the lifestyle of the people living in the area. Unlike many other German wine regions, a large amount of Franconian wine is drunk in the area where it is produced. Nearly every town has its own Weinfest, a festival that lasts a weekend or sometimes just one day where wine is drunk instead of beer (like on the Oktoberfest in Munich). The so-called Heckenwirtschaften are very popular, where wineries sell their own wine, usually at low prices.

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