Frame Building
Frame building is related to at least three areas: journalist norms, political actors, and cultural contexts. It assumes that several media frames compete to set one frame regarding an issue, and one frame finally gains influence because it resonates with popular culture, fits with media practices, or is heavily sponsored by elites. First, in terms of practices of news production, there are at least five aspects of news work that may influence how journalists frame a certain issue: larger societal norms and values, organizational pressures and constraints, external pressures from interest groups and other policy makers, professional routines, and ideological or political orientations of journalists. The second potential influence on frame building comes from elites, including interest groups, government bureaucracies, and other political or corporate actors. Empirical studies show that these influences of elites seem to be strongest for issues in which journalists and various players in the policy arena can find shared narratives. Finally, cultural contexts of a society are also able to establish frame. Goffman assumes that the meaning of a frame has implicit cultural roots. This context dependency of media frame has been described as 'cultural resonance' or 'narrative fidelity'.
Read more about this topic: Framing (social Sciences), Framing Effect in Communication Research
Famous quotes containing the words frame and/or building:
“she drew back a while,
Then, yielding to the irresistible joy,
With frantic gesture and short breathless cry
Folded his frame in her dissolving arms.
Now blackness veiled his dizzy eyes, and night
Involved and swallowed up the vision; sleep,
Like a dark flood suspended in its course,
Rolled back its impulse on his vacant brain.”
—Percy Bysshe Shelley (1792–1822)
“A building is akin to dogma; it is insolent, like dogma. Whether or no it is permanent, it claims permanence, like a dogma. People ask why we have no typical architecture of the modern world, like impressionism in painting. Surely it is obviously because we have not enough dogmas; we cannot bear to see anything in the sky that is solid and enduring, anything in the sky that does not change like the clouds of the sky.”
—Gilbert Keith Chesterton (1874–1936)