Frame Building
Frame building is related to at least three areas: journalist norms, political actors, and cultural contexts. It assumes that several media frames compete to set one frame regarding an issue, and one frame finally gains influence because it resonates with popular culture, fits with media practices, or is heavily sponsored by elites. First, in terms of practices of news production, there are at least five aspects of news work that may influence how journalists frame a certain issue: larger societal norms and values, organizational pressures and constraints, external pressures from interest groups and other policy makers, professional routines, and ideological or political orientations of journalists. The second potential influence on frame building comes from elites, including interest groups, government bureaucracies, and other political or corporate actors. Empirical studies show that these influences of elites seem to be strongest for issues in which journalists and various players in the policy arena can find shared narratives. Finally, cultural contexts of a society are also able to establish frame. Goffman assumes that the meaning of a frame has implicit cultural roots. This context dependency of media frame has been described as 'cultural resonance' or 'narrative fidelity'.
Read more about this topic: Framing (social Sciences), Framing Effect in Communication Research
Famous quotes containing the words frame and/or building:
“Writing a novel is not merely going on a shopping expedition across the border to an unreal land: it is hours and years spent in the factories, the streets, the cathedrals of the imagination.”
—Janet Frame (b. 1924)
“A truly great book should be read in youth, again in maturity and once more in old age, as a fine building should be seen by morning light, at noon and by moonlight.”
—Robertson Davies (b. 1913)