History
Fractal Analytics is a provider of analytics services, helping companies: (a) Understand, predict and influence consumer behavior; (b) Improve marketing, pricing, supply chain, risk and claims management; (c) Harmonize data, visualize information, build dashboards and forecast business performance. The company applies advanced math and science to client-provided data to develop custom analytics, such as: interpret and predict customer behavior patterns, predict credit risk and claims loss, assess the impact of marketing mix on sales, predict a customer's response to price changes, and forecast business performance.
Fractal Analytics is headquartered in San Mateo, CA. Srikanth Velamakanni is the Chief Executive Officer. Employees and founders own about 50% of the firm, the rest is owned by investors. Fractal was started in 2000 by five founders : Nirmal Palaparthi, Pradeep Suryanarayan, Pranay Agrawal, Ramakrishna Reddy and Srikanth Velamakanni. Two of the founders, Reddy and Suryanarayan, left the organization in 2007 and subsequently sold their stock to other shareholders. Co-founder Nirmal Palaparthi left the company in 2011, sold a portion of his stock to other shareholders, and remains on the board of Fractal Analytics' Singapore entity.
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