The "Six Steps"
"The Six Steps" are what Brock and Rabin-Havt refer to FOX News utilizing in order to spark national controversy that will in turn manipulate viewers' opinions, or in other words, the Fox effect:
- Fox News introduces a "fair and balanced" report to the public.
- Fox News devotes major coverage to the story presented.
- Fox News chastises other news outlets (like MSNBC) for not covering the story.
- Seeking to maintain their credibility, these other outlets too start reporting the story.
- Now that it seems that Fox News was the first to report the story, they are praised by news critics and pundits for their media coverage on the topic.
- The story dies off after it has had a major influence on the American public.
Read more about this topic: Fox Effect
Famous quotes containing the word steps:
“The playing adult steps sideward into another reality; the playing child advances forward to new stages of mastery....Child’s play is the infantile form of the human ability to deal with experience by creating model situations and to master reality by experiment and planning.”
—Erik H. Erikson (20th century)