The "Six Steps"
"The Six Steps" are what Brock and Rabin-Havt refer to FOX News utilizing in order to spark national controversy that will in turn manipulate viewers' opinions, or in other words, the Fox effect:
- Fox News introduces a "fair and balanced" report to the public.
- Fox News devotes major coverage to the story presented.
- Fox News chastises other news outlets (like MSNBC) for not covering the story.
- Seeking to maintain their credibility, these other outlets too start reporting the story.
- Now that it seems that Fox News was the first to report the story, they are praised by news critics and pundits for their media coverage on the topic.
- The story dies off after it has had a major influence on the American public.
Read more about this topic: Fox Effect
Famous quotes containing the word steps:
“All things uncomely and broken, all things worn out and old,
The cry of a child by the roadway, the creak of a lumbering cart,
The heavy steps of the ploughman, splashing the wintry mould,
Are wronging your image that blossoms a rose in the deeps of my heart.”
—William Butler Yeats (1865–1939)