Institutional Image
President Fox was the first President to have an institutional image that did not display the complete National Coat of Arms, causing controversy. The use of the slashed eagle (águila mocha, in Spanish), as it was called by critics (the word "mocha" having a negative connotation, mocho meaning both chopped and prudish Catholic), was extended to all the dependencies of the Executive Branch substituting the Seal of the United Mexican States (located at the bottom right corner of the Institutional logo) by the acronym of the dependencies. Successor President Felipe Calderón returned to using the complete coat of arms. Apart from criticism to showing only part of the Nation's Coat of Arms, some criticized the inclusion of the color blue to the Administration's institutional image (used in one-color depictions of the logo), as said color is associated to Fox's PAN party, and to a presumptive "F"-like band in the bottom of the image, which, critics suggested, gave more emphasis to Fox's personal image than to the Institution of the President.
Read more about this topic: Fox Administration
Famous quotes containing the word image:
“The colicky baby who becomes calm, the quiet infant who throws temper tantrums at two, the wild child at four who becomes serious and studious at six all seem to surprise their parents. It is difficult to let go of one’s image of a child, say goodbye to the child a parent knows, and get accustomed to this slightly new child inhabiting the known child’s body.”
—Ellen Galinsky (20th century)