Advertising
Foster Grant's 1960s sunglasses ad campaign "Who's that behind those Foster Grants?," by the Geer, Dubois advertising agency, included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, OJ Simpson, Raquel Welch, Terence Stamp, and Vanessa Redgrave.
That famous ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon.
Beginning in January 2009, Raquel Welch was the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. FGX International spent over $12 million in measured media on consumer television advertising in 2009. The ads were created by Ferrara & Co. of Princeton, New Jersey and produced by television director Bob Giraldi.
Foster Grant launched television commercials in 2010, once again including Hollywood icon Raquel Welch.
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Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)