Advertising
Foster Grant's 1960s sunglasses ad campaign "Who's that behind those Foster Grants?," by the Geer, Dubois advertising agency, included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, OJ Simpson, Raquel Welch, Terence Stamp, and Vanessa Redgrave.
That famous ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon.
Beginning in January 2009, Raquel Welch was the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. FGX International spent over $12 million in measured media on consumer television advertising in 2009. The ads were created by Ferrara & Co. of Princeton, New Jersey and produced by television director Bob Giraldi.
Foster Grant launched television commercials in 2010, once again including Hollywood icon Raquel Welch.
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Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)