Distinctive Traits
Since its birth Forza Italia used unconventional means for European politics (in fact resembling more the American model), such as stickering, SMS messaging and mass mailing of propaganda material, including the biography of its leader Berlusconi, "An Italian story" (Una storia italiana).
The party was heavily dependent on Berlusconi's image. The party's anthem was sung in karaoke fashion at American-style conventions. There was nominally no internal opposition (although some critical voices raised up, such as those of Senators Paolo Guzzanti and Raffaele Iannuzzi). The party used TV advertising extensively, although this has been slightly restricted since 2000 by a law passed by the then centre-left majority.
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