Ford Taurus (first Generation)

Ford Taurus (first Generation)

The first-generation Ford Taurus is an automobile that was produced by the Ford Motor Company as the first of six generations of the Ford Taurus. Introduced in December 1985 as a 1986 model, the front-wheel drive Taurus was a very influential design that is credited with saving Ford from bankruptcy, bringing many innovations to the marketplace and starting the trend towards aerodynamic design for the American automakers.

Development for the first-generation Taurus started in the early 1980s to replace the Ford LTD, at the cost of billions of dollars, with a team led by vice president in charge of car development Lewis Veraldi dubbed "Team Taurus". Ford was suffering from a lackluster product line from the late 1970s to the early 1980s and then-chairman Philip Caldwell staked much of the finances and future of the company on Veraldi and his team's success, giving them unprecedented leeway in developing what would become the Taurus. The Taurus' development employed a strategy of teamwork and customer communication that would prove very influential for the automotive industry, as it consolidated all of Ford's designers, engineers, and marketing staff into a group who worked on the car collectively. The Taurus' development was initially kept very secret by Ford, and not much was revealed about the final Taurus until it was unveiled in 1985.

After its release, the Taurus became a strong seller, as over 200,000 would be sold in the 1986 model year, and over a million were sold by 1989. This generation of Taurus garnered additional sales by its two variants: a Mercury version entitled the Sable, and a high-performance version entitled the SHO, and its engine and drivetrain would be used on the 1988 Lincoln Continental. This generation of Taurus continued with only minor changes until it was replaced in 1992 by the second-generation Ford Taurus. When production ended in 1991, more than 2,000,000 First-generation Tauruses had been sold.