Force Motors is an Indian manufacturer of three-wheelers, multi-utility and cross country vehicles, light commercial vehicles, tractors, buses and now heavy commercial vehicles. It was originally named Firodia Tempo Ltd. and later after partial acquisition by Bajaj Auto as Bajaj Tempo Ltd.
The company was founded in 1958 by N.K.Firodia. Abhay N. Firodia is the Chairman and Prasan Firodia is Managing Director.
Force Motors started production of the Hanseat three-wheeler in collaboration with German Vidal & Sohn Tempo Werke and went on to establish a presence in the light commercial vehicles field with the Matador, the proverbial LCV (light commercial vehicle) in India. Through the 1980s and 1990s, and especially in the last five years with a major product development effort, Force Motors has introduced new light commercial vehicles, a facelifted series of Tempo Trax utility vehicles, new state-of-the-art tractors, and a new range of three-wheelers.
The company which mainly operates in commercial vehicle segment, entered into Personal Vehicle segment on 19/08/2011 and launched its first SUV named Force-One. Amitabh Bachhan, the Indian film industry icon, is the Brand Ambassador for this product.
The company manufactures trucks at Pithampur, the industrial hub of Madhya Pradesh in Indore in a joint venture, Man Force Trucks Pvt. Ltd, with MAN AG of Germany. MAN Force trucks are exported overseas to countries such as Sri Lanka, Indonesia, and certain African nations; markets where a low selling price is essential. The JV was dissolved as on March 2012 with Force Motors having sold and transferred remaining 50% of Man Force shares to MAN AG for Rs 10 per share.
Tractors are built under the Balwan and Ox, (formerly Tempo Ox), brands.
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Bajaj Tempo Minidor
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Tempo Bajaj Matador (Hanomag / Mercedes-Benz License of Harburger Transporter)
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Force Motors Trax Judo
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Force Motors Traveller as an Ambulance
Famous quotes containing the words force and/or motors:
“In effect, to follow, not to force the public inclination; to give a direction, a form, a technical dress, and a specific sanction, to the general sense of the community, is the true end of legislature.”
—Edmund Burke (1729–1797)
“When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.””
—John Michael Hayes (b. 1919)