Sponsorship
Since 1982, the League Cup has been named after its sponsor, giving it the following names:
| Period | Sponsor | Name |
|---|---|---|
| 1960–1982 | No main sponsor | Football League Cup |
| 1982–1986 | Milk Marketing Board | Milk Cup |
| 1986–1990 | Littlewoods (retailer) | Littlewoods Challenge Cup |
| 1990–1992 | Rumbelows (former retailer) | Rumbelows Cup |
| 1992–1998 | Coca-Cola (soft drink) | Coca-Cola Cup |
| 1998–2003 | Worthington's (brewer) | Worthington Cup |
| 2003–2012 | Molson Coors (brewer) | Carling Cup |
| 2012–2016 | Capital One (credit card) | Capital One Cup |
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