Foot-in-the-door Technique - Examples

Examples

When someone expresses support for an idea or concept, that person is more likely to then remain consistent with their prior expression of support by committing to it in a more concrete fashion. A common example undertaken in research studies used this foot-in-the-door technique: Two groups are asked to place a large, very unsightly sign in their front yard reading "Drive Carefully". The members of one group had previously been approached to put a small sign in their front window reading "Be a Safe Driver", almost all agreed. In response to the "Drive Carefully" request 76 percent of those who were initially asked to display the small sign complied, in comparison with only 17 percent of those in the other group not exposed to the earlier, less onerous, request.

Having already shown ‘community spirit’ by taking part in the campaign to reduce the nation’s road carnage – ‘stepping forward’ as a “good citizen” by giving prominence to the "Be a Safe Driver" sign, a statement to the world – there is social pressure to also agree to a grander, if more inconvenient, version of the same exercise and in order to appear consistent in one’s beliefs and behaviour. There may well be other contributors, but it is likely that commitment and consistency play a significant role.

  • "Can I go over to Suzy's house for an hour?" followed by "Can I stay the night?"
  • "Can I borrow the car to go to the store?" followed by "Can I borrow the car for the weekend?"
  • "May I turn in the paper a few hours late?" followed by "May I turn it in next week?"

In all three cases, it is actually easier to remain consistent with the first request by denying the second than by accepting it. For example, in the first request, the requestee has already agreed to a precise one hour time period and if immediately asked, likely will not agree to a different time period. However, if there is a delay of days or weeks between the requests, they are more likely to be received favorably.

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