Charitable Donation
There are a number of studies concerning the foot-in-the door technique and charitable donations. For example, Schwarzwald, Bizman, and Raz (1983) investigated the effectiveness of the foot-in-the-door technique for door-to-door fundraising. In their study, some of the participants were first asked to sign a petition before being asked to make a donation to the organization (foot-in-the-door condition). Others were not asked to sign a petition before making a donation (control condition). The request to sign a petition was made two weeks prior to the request to make a donation. They found that a greater percentage of people made a donation in the foot-in-the-door condition than in the control condition. Also, they found that making the small request to sign a petition resulted in more money being donated than not making this request.
The findings from scientific studies on the foot-in-the-door technique have been mixed. Although some studies have found that the foot-in-the-door technique can increase donations, other studies found no statistically significant effect for the foot-in-the-door technique on donations.
Read more about this topic: Foot-in-the-door Technique
Famous quotes containing the word charitable:
“Whensoever any affliction assails me, me thinks I have the keyes of my prison in mine owne hand, and no remedy presents it selfe so soone to my heart, as mine own sword. Often meditation of this hath wonne me to a charitable interpretation of their action, who dy so: and provoked me a little to watch and exagitate their reasons, which pronounce so peremptory judgements upon them.”
—John Donne (c. 1572–1631)