The Food Marketing Mix and The Four Ps of Marketing
The four components of food marketing are often called the “four Ps” of the marketing mix because they relate to product, price, promotion, and place. One reason food manufacturers receive the largest percentage of the retail food dollar is that they provide the most differentiating, value-added service. The money that manufacturers invest in developing, pricing, promotion, and placing their products helps differentiate a food product on the basis of both quality and brand-name recognition.
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Famous quotes containing the words food and/or mix:
“Men should not labor foolishly like brutes, but the brain and the body should always, or as much as possible, work and rest together, and then the work will be of such a kind that when the body is hungry the brain will be hungry also, and the same food will suffice for both; otherwise the food which repairs the waste energy of the overwrought body will oppress the sedentary brain, and the degenerate scholar will come to esteem all food vulgar, and all getting a living drudgery.”
—Henry David Thoreau (1817–1862)
“One could laugh at the world better if it didn’t mix tender kindliness with its brutality.”
—D.H. (David Herbert)