Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.” The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken noodle soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the United States.
Read more about Food Marketing: The Three Historical Phases of Food Marketing, The Food Marketing Mix and The Four Ps of Marketing
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