The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.
The findings of the lab are widely published in medical, marketing, nutrition, and psychology journals. They have also been summarized in the best-selling book Mindless Eating: Why We Eat More Than We Think (2006) and in Marketing Nutrition (2005), and they have been widely reported in the popular press.
Famous quotes containing the words food and, food and/or brand:
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)
“Who doth ambition shun,
And loves to live i’ th’ sun,
Seeking the food he eats,
And pleased with what he gets,
Come hither, come hither, come hither!”
—William Shakespeare (1564–1616)
“I, in my brand new body,
which was not a woman’s yet,
told the stars my questions
and thought God could really see
the heat and the painted light,
elbows, knees, dreams, goodnight.”
—Anne Sexton (1928–1974)