The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.
The findings of the lab are widely published in medical, marketing, nutrition, and psychology journals. They have also been summarized in the best-selling book Mindless Eating: Why We Eat More Than We Think (2006) and in Marketing Nutrition (2005), and they have been widely reported in the popular press.
Famous quotes containing the words food and, food and/or brand:
“There is such a thing as food and such a thing as poison. But the damage done by those who pass off poison as food is far less than that done by those who generation after generation convince people that food is poison.”
—Paul Goodman (1911–1972)
“Now John wore clothing of camel’s hair with a leather belt around his waist, and his food was locusts and wild honey.”
—Bible: New Testament, Matthew 3:4.
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
—Louis MacNeice (1907–1963)