Floyd Henry Allport

Floyd Henry Allport (August 22, 1890 – October 15, 1979) was an American psychologist. Often considered "the father of experimental social psychology", Floyd Henry Allport played a key role in bringing about the acceptance of social psychology as a scientific field. His book, Social Psychology (1924), impacted all future writings in the field. He was particularly interested in public opinion, attitudes, morale, rumors, and behavior.

Read more about Floyd Henry Allport:  Biography, Bibliography

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