Floyd Henry Allport

Floyd Henry Allport (August 22, 1890 – October 15, 1979) was an American psychologist. Often considered "the father of experimental social psychology", Floyd Henry Allport played a key role in bringing about the acceptance of social psychology as a scientific field. His book, Social Psychology (1924), impacted all future writings in the field. He was particularly interested in public opinion, attitudes, morale, rumors, and behavior.