The Floralia, also known as the "Florifertum," was an ancient Roman festival dedicated to Flora, the goddess of flowers and vegetation. It was held on the IV Calends of May, April 27 to May 3, and symbolized the renewal of the cycle of life, marked with dancing, drinking, and flowers. These days were considered by the prostitutes of Rome to be their own. While flowers decked the temples, Roman citizens wore colorful clothing instead of the usual white, and offerings were made of milk and honey to Flora.