Releases
The Disney organization announced in 2003 that it would issue some releases on Flexplay ez-D discs. Discs were test-marketed in Austin, Texas. One grocery chain dropped the discs in February, 2004, saying "It didn't turn out to be an item that our customers were looking for."
In 2004 Flexplay was purchased by The Convex Group who also own the Lidrock and HowStuffWorks brands. As of 2004, Flexplay discs were priced at around US$4.99, a price comparable to that of a two-day DVD rental.
The first Flexplay disc to receive national consumer distribution in the U.S. was a 2004 Christmas movie entitled Noel, which was released "trimultaneously" to theatres, to cable TV, and to Flexplay disc. Reportedly theatres were angered at the simultaneous release, and as a result the movie actually received screenings in only a few dozen theatres.
As of 2005, Flexplay discs appeared in Japan under the 48dvd brand name, and were also used in 2006 for the Japanese release of Mission: Impossible 3.
In June 2008, Flexplay announced that Staples would be selling Flexplay discs in their retail stores.
Read more about this topic: Flexplay
Famous quotes containing the word releases:
“We need a type of theatre which not only releases the feelings, insights and impulses possible within the particular historical field of human relations in which the action takes place, but employs and encourages those thoughts and feelings which help transform the field itself.”
—Bertolt Brecht (1898–1956)