Fleur-de-lis - Modern Usage

Modern Usage

Also see North America section above.

Some modern usage of the fleur-de-lis reflects "the continuing presence of heraldry in everyday life", often intentionally, but also when users are not aware that they are "prolonging the life of centuries-old insignia and emblems".

Fleurs-de-lis feature on military badges like those of the Israeli Intelligence Corps, the First World War Canadian Expeditionary Force, the 256th Infantry Brigade Combat Team and the Corps of Cadets at Louisiana State University. They may be chosen for sports teams, especially when it echoes a local flag, as with the former Quebec Nordiques National Hockey League team and the former Montreal Expos Major League Baseball team, the Serie A team Fiorentina, the Major League Soccer team, the Montreal Impact, the sports teams of New Orleans, Louisiana in the NFL, NBA, and the Pacific Coast League, and in coats of arms and logos for universities (like the University of Louisiana at Lafayette and Saint Louis University and Washington University in Missouri), schools (in St. Peter, Minnesota) and companies (like the Royal Elastics shoe company). The Lady Knights of the University of Arkansas at Monticello have also adopted the fleur de lis as one of the symbols associated with their coat of arms. The flag of Lincolnshire, adopted in 2005, has a fleur-de-lis for the city of Lincoln. It is one of the symbols of the American sororities Kappa Kappa Gamma and Theta Phi Alpha, the American fraternities Alpha Epsilon Pi, Sigma Alpha Epsilon and Sigma Alpha Mu, as well as the international co-ed service fraternity Alpha Phi Omega. It is also used by the high school and college fraternity Scouts Royale Brotherhood of the Philippines. Marc-André Fleury, a Canadian ice hockey goaltender, has a fleur-de-lis logo on his mask.

The symbol may be used in less traditional ways. After Hurricane Katrina many New Orleanians of varying ages and backgrounds were tattooed with "one of its cultural emblems" as a "memorial" of the storm, according to a researcher at Tulane University. The US Navy Blue Angels have named a looping flight demonstration manoeuvre after the flower as well, and there are even two surgical procedures called "after the fleur."

Owing to its French heritage, Chevrolet has used the fleur-de-lis emblems on their cars, most notably the Corvette, but until 1990, the Caprice sedan.

The current UFC Welterweight Champion, Georges St. Pierre, has a tattoo of the fleur-de-lis on his right calf.

The Campbells soup company uses it on its soup can labels.

New Orleans based metal band Down use the symbol frequently on t shirt designs and it features on their album Nola.

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