Definitions
Several definitions have been advanced for the flagship species concept although the concept has for some time been immerse in confusion even in the academic literature. Most of the latest definitions do however focus on the strategic and socio-economical character of the concept, with a recent publication establishing a clear link with the marketing field.
- “a species used as the focus of a broader conservation marketing campaign based on its possession of one or more traits that appeal to the target audience.”
- species that have the ability to capture the imagination of the public and induce people to support conservation action and/or to donate funds
- popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action
The term flagship is linked to the metaphor of representation. In its popular usage, flagships are viewed as ambassadors or icons for a conservation project or movement.
However, more recently, work in the field of microbiology has started to use the concept of flagship species is a distinct way. This work relates to the biogeography of micro-organisms and uses particular species as indicators of endemism since "eyecatching “flagships” with conspicuous size and/or morphology are the best distribution indicators".
Read more about this topic: Flagship Species
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