Flagship - Flagship As Metaphor

Flagship As Metaphor

As with many other naval terms, flagship has crossed over into common parlance, where it means the most important or leading member of a group. It has also come to be an adjective describing the most prominent or highly touted product, brand, location, or service among those offered by a company. It now has common derivations such as the "flagship brand" or "flagship product" of a manufacturing company or "flagship store" of a retail chain. Auto companies usually have a flagship in the form of their leading, highest-priced car.

Read more about this topic:  Flagship

Famous quotes containing the word metaphor:

    By metaphor you paint
    A thing. Thus, the pineapple was a leather fruit,
    A fruit for pewter, thorned and palmed and blue,
    To be served by men of ice.
    Wallace Stevens (1879–1955)