Notable Drivers
For much of its history Fittipaldi Automotive was entirely focussed around Emerson Fittipaldi. Emerson was a double world champion renowned for a smooth and quick style when he joined the family team. Although his older brother drove in the team's first season, the suggestion that Emerson might drive for the team was always in the air and only a year later he cancelled contract discussions with his then team McLaren at a very late stage and signed with Fittipaldi. Although he remained capable of front-running performances, during his time with Fittipaldi Automotive he became an inconsistent performer. On several occasions team manager Jo Ramirez berated his driver after a sudden burst of speed indicated that he had not been driving to his full potential. By 1980 Fittipaldi's team mate Keke Rosberg thought him long past his best, and found him demotivated. Emerson retired at the end of that year after six full seasons with the family team. Like fellow world champion Jacques Villeneuve’s five year stint with the BAR team set up for him with BAT money in 1998, the partnership ended the front running Formula One career of a young and highly competitive driver, although he would later build a very successful career in top level American single seater racing in the CART series.
The young Finn Keke Rosberg was struggling to get into a competitive seat when he joined Fittipaldi for the 1980 season. He had previously driven two disjointed seasons for the Theodore Racing, ATS and Walter Wolf Racing teams but although he had won a non-championship race with Theodore, he had scored no world championship points. Fittipaldi bought the remains of Wolf at the end of 1979. Rosberg reports that Emerson, who had not previously had a full time team-mate while at Fittipaldi Automotive, wanted another Brazilian driver but was persuaded by ex-Wolf employees Peter Warr and Harvey Postlethwaite to offer the number two drive to the Finn. Rosberg himself saw a full season in Formula One with Fittipaldi as a step "towards victory". He was competitive alongside Emerson during his first season, scoring a podium in his first race with the team, the 1980 Argentine Grand Prix. Rosberg passed Emerson on the track in his second race for the team, and claims that from then on there was friction between Fittipaldi and himself. During his disastrous second season with the team, during which not a single point was scored, Rosberg engineered his release from his contract. He went to Williams, where he would win the drivers world championship the next season.
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