Products and Services
Fitness First has a range of different products and services including BodyFirst, Group Fitness Classes, Personal Training, Team Workouts, cardio machines, and operates annual New You Achievement Awards to recognise the progress of members. Fitness First is also the company behind International Fitness Week which takes place each February. Initiatives in 2009 have included the launch of Strictly Fit in conjunction with BBC Worldwide, a low impact aerobics group class open to members and non-members. Fitness First also announced that former Spice Girl Mel B will be the face of International Fitness Week in 2010.
The Asian arm of Fitness First (with 71 clubs covering Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Thailand), in addition to offering the above products, has recently developed their 'Lose Big Program' which was developed for the Biggest Loser Asia, with Fitness First being the anchor sponsor and the employer of the head trainers. The Lose Big Program is a 13-week weight management program designed for those with substantial weight loss needs.
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