Fishing Industry in The Maldives - Marketing

Marketing

The capital of the Maldives, Malé is known for its busy fish markets. Fish is an integral part of the Maldivian diet and it is a common sight to see office workers in formal white shirts and ties on bicycles after work taking skipjack home to eat. Trolleys packed full of fresh tuna or skipjack are carted around in door to door sales. Tuna however is the most important fish, and in recent years in the Maldives the industry has become more efficient, using tuna waste and residue to be processed into fishmeal, an animal food supplement, further contributing to the economy. The tuna industry in the Maldives has been greatly helped by The State Trading Organisation which rebuilt the efficient tuna cannery plant on the island of Felivaru. The canning process typically takes four days, and the plant has the benefits of modern technology and even a laboratory for research and quality control.