Other
- In 2006, First Command introduced long term care and property and casualty insurance.
- In December 2006, First Command announced it had signed on as a corporate partner with the Bell Helicopter Armed Forces Bowl.
- On July 4, 2008, ABC’s Good Morning America featured a story on a First Command sponsored charity the Package Brigade that sends care packages to troops serving in Iraq and Afghanistan.
- In September 2007, Samantha Hilliard, First Command district advisor was featured in Newsweek. Hilliard received the 2007 realLIFEstories Client Service Award for her service to the widow an Army officer killed in Iraq. The award was presented by the Life and Health Insurance Foundation for Education (LIFE), a non-profit group dedicated to providing the public with information and education on life, disability, long-term care and health insurance.
- In summer 2008, the U.S. Department of Defense and the National Committee for Employer Support of the Guard and Reserve honored First Command with the Patriotic Employer Award, which is presented to companies and individuals for contributing to national security and protecting liberty and freedom by supporting employee participation in America’s National Guard and Reserve force.
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