Cityscape
Several restrictions are placed on the development of commercial businesses. Signs of businesses within First Colony cannot be placed on poles. As a result, fast food restaurants in First Colony differ in appearance from fast food restaurants in other areas. Steve Ewbank, the executive vice president of Planned Community Developers, the developer of First Colony, said that a brick shopping center in First Colony had a price tag higher by 10 to 20 percent than the price of typical shopping center.
One community located in First Colony is Sweetwater, described by Ralph Bivins of the Houston Chronicle as "upscale". In the year 1990, four very expensive houses were sold, altogether worth 1.8 million dollars (3202037.7 in today's money). In the year 1991, until July 7 of that year, 12 houses priced at over $400,000 (682531.15 in today's money) were sold, with a total of $7.1 million (12114927.93 in today's money), three times that of the 1990 total. The most expensive house that was sold in 1991 (until July 7) was a 6,900 square feet (640 m2), $1.2 million (2047593.45 in today's money) house that was a replica of Melrose. It was in proximity to the Sweetwater Country Club and golf course.
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