History
In 1973 a new travel company was created called Owners Abroad. In 1994 the company was rebranded First Choice Holidays PLC. First Choice has received two bids from Airtours which First Choice described as hostile. In July 2005, First Choice Holidays purchased the Europe Express group of companies consisting of multi-channel distribution companies including: go-today.com for direct to consumer vacation packages, E.E.I. Travel and Brian Moore International Tours (BMIT) with travel agent distribution, Travel Services Europe (TSE), the contracting division for hotels and travel services throughout Europe.
In October 2011 it was announced that in a two-year rebranding programme, the store estate would be rebranded as "Thomson featuring First Choice" to create a single travel agency brand; the First Choice branding and uniform will be phased out, and the First Choice name will be used for package holidays sold by the combined network.
Read more about this topic: First Choice (travel Firm)
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