Development
The original idea for Fireman Sam came about from two ex-firemen from Kent, England – Dave Gingell and Dave Jones. They approached Mike Young, creator of Superted in Barry, Wales and asked them to further develop their concept. The idea was then brought to S4C's Director of Animation, Chris Grace, who saw potential in the idea and commissioned the series. Grace had previously commissioned Superted, which had achieved success in the UK and worldwide. The characters and storylines were created by Rob Lee, an illustrator from Cardiff, and the program was produced using stop-motion. It could take up to 4 days to produce 1 minute of this form of puppet animation. Fireman Sam has to this day been translated into over 25 different languages including Mandarin.
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