Film Distribution - Straight-to-video Release

Straight-to-video Release

For more details on this topic, see Direct-to-video.

A straight to video (or straight-to-DVD or straight-to-Blu-ray depending on the medium upon which the movie is made available) release occurs when a movie is released on home video formats (such as VHS, DVD, etc.) without being released in theaters first, thereby not taking into consideration the "theatrical window".

As a result of strong DVD sales, STV releases also achieved higher success and have become a profitable market lately, especially for independent moviemakers and companies.

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