Fillmore West - History

History

After two years at the Fillmore Auditorium, because of a deteriorating neighborhood and the modest capacity of the hall, Bill Graham moved the venue in July 1968 from the original building at 1805 Geary Boulevard to the Carousel Ballroom at 10 South Van Ness Avenue, at the corner of Market Street and South Van Ness Avenue (now the location of an automobile dealership), which was renamed Fillmore West (in contrast with Graham's Fillmore East auditorium in the East Village in New York City). Many rock and roll acts made successful appearances in the new, larger venue.

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