Running of The Brides
Starting in 1947, the Boston flagship store held an annual one-day bridal gown sale. In 1997, the sale was the subject of a study by two marketing professors at Bentley College and subsequent article published in Developments in Marketing Science.
After the flagship store closed, the event moved to the Hynes Convention Center in 2008. Filene's Basement stores in other cities have also held these events.
Read more about this topic: Filene's Basement, Store Features and Events
Famous quotes containing the words running and/or brides:
“Of all the thirty-six alternatives, running away is best.”
—Chinese proverb.
“I sing of brooks, of blossoms, birds and bowers,
Of April, May, of June and July-flowers;
I sing of May-poles, hock-carts, wassails, wakes,
Of bridegrooms, brides and of their bridal cakes;
I write of youth, of love, and have access
By these to sing of cleanly wantonness;”
—Robert Herrick (1591–1674)