Fight Back! With David Horowitz - History

History

Fight Back! made its television debut in September 1976. When the show initially premiered it was shown locally on KNBC television in Los Angeles. At its inception, the show was called California Buyline. This weekly show was one of the first consumer information shows to be taped in front of a live studio audience. Topics on California Buyline ranged from sneaky product labels to money saving tips and ideas.

In mid 1977, California Buyline changed its name to Consumer Buyline, and was nationally syndicated as of January 1978 through NBC O&O stations such as WNBC-4 (New York). Consumer Buyline continued to run until August 1980.

In February 1980, the pilot episode of Fight Back! With David Horowitz was broadcast. As explained in a news article, "Fight Back!" was the same show as Consumer Buyline, but with a "larger budget". The pilot episode featured a segment shot in North Carolina, as well as a commercial challenge of a Volkswagen Rabbit. "Fight Back!" formally replaced "Consumer Buyline" in September 1980.

As before with Consumer Buyline, "Fight Back!" was initially syndicated by Group W Productions, and aired through NBC O&O stations as well as some independent television stations. For the 1984-1985 season, distribution moved from Group W Productions to Paramount Television. As a result, "Fight Back!" expanded into even more markets, and became an instant weekend favorite.

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