The Fifth screen is the most recent in a historic line of communication screens. It is commonly called Digital signage or Digital Out Of Home. The Fifth Screen represents the combination of the World Wide Web and mobile 2G, 3G and 4G technologies, Internet, displays and data/media uploaded and streamed to displays placed in various public environments.
The Fifth screen is typically found in three main categories; Point of Sale, Point of Wait and Point of Transit. It is expected that millions of these screens will be deployed over the next five years in places like retail outlets, while waiting in line, and in transit (e.g. digital billboards).
The Fifth Screen represents an unprecedented new medium that requires three main elements to support it, Technology, Media and an Audience to see it. On the technology side there are three main categories that support the Fifth Screen: software, connectivity networks and hardware, displays and cameras. On the Media Side of the equation there are a number of elements that need to be considered to play proper media that is relevant in a venue that include type of network (Point of Wait, Point of Transit or Point of Sale). The audience that views the Fifth Screen is also a measured and quantifiable using AVA (anonymous video analytics) and physical counts.
Famous quotes containing the word screen:
“Western man represents himself, on the political or psychological stage, in a spectacular world-theater. Our personality is innately cinematic, light-charged projections flickering on the screen of Western consciousness.”
—Camille Paglia (b. 1947)