The Fifth screen is the most recent in a historic line of communication screens. It is commonly called Digital signage or Digital Out Of Home. The Fifth Screen represents the combination of the World Wide Web and mobile 2G, 3G and 4G technologies, Internet, displays and data/media uploaded and streamed to displays placed in various public environments.
The Fifth screen is typically found in three main categories; Point of Sale, Point of Wait and Point of Transit. It is expected that millions of these screens will be deployed over the next five years in places like retail outlets, while waiting in line, and in transit (e.g. digital billboards).
The Fifth Screen represents an unprecedented new medium that requires three main elements to support it, Technology, Media and an Audience to see it. On the technology side there are three main categories that support the Fifth Screen: software, connectivity networks and hardware, displays and cameras. On the Media Side of the equation there are a number of elements that need to be considered to play proper media that is relevant in a venue that include type of network (Point of Wait, Point of Transit or Point of Sale). The audience that views the Fifth Screen is also a measured and quantifiable using AVA (anonymous video analytics) and physical counts.
Famous quotes containing the word screen:
“We like the chase better than the quarry.... And those who philosophize on the matter, and who think men unreasonable for spending a whole day in chasing a hare which they would not have bought, scarce know our nature. The hare in itself would not screen us from the sight of death and calamities; but the chase, which turns away our attention from these, does screen us.”
—Blaise Pascal (1623–1662)