L'Unico Club
In Brazil, Fiat is aiming the Linea towards the Japanese cars, such as Honda Civic and Toyota Corolla, the market leaders for its class. As such, Fiat has launched the L'Unico Club, that offers VIP services for Linea owners, such as special exclusive lines and exclusive attendants for Linea owners, invitations for special events (concerts, theater plays, expositions, etc.), get and deliver service for maintenance and 3 years warranty, the biggest warranty for Fiat cars in Brazil.
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Famous quotes containing the word club:
“I think there ought to be a club in which preachers and journalists could come together and have the sentimentalism of the one matched with the cynicism of the other. That ought to bring them pretty close to the truth.”
—Reinhold Niebuhr (1892–1971)