Fiat Linea - Fiat First

Fiat First

In India, the Linea along with the Grande Punto are part of the special service from Fiat, namely Fiat First, launched on 15 October 2009,- which caters to 24x7 Road Assistance for punctures, common spares, accident repairs and towing. Fiat provides free 24x7 Roadside Assistance package for 50 months with 2+2 years extended warranty to all Fiat customers. This service is exclusive to Fiat India only. The Fiat Linea competes with subcompact sedans like the Honda City, Ford Fiesta 1.6S, Hyundai Verna and the Maruti Suzuki SX4. Fiat boasts of an extensive and growing sales network in India with its partnership with TATA Motors. Tata-Fiat showrooms have on display cars from both manufacturers. The car is manufactured at Fiat's state of the art Ranjangaon facility in Pune, Maharashtra. In Mid-2011 Fiat and Tata have decided to split ways on the marketing front with Fiat opting to set up exclusive showrooms for its cars - the Fiat Grande Punto 2012 and the Fiat Linea 2012 which have been released on January 3, 2012. The showrooms will come up in around 20 major metro cities like Chennai, Bengaluru, Mumbai and New Delhi by end-2012 or early-2013.

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