Adoption
FF Dax is widely adopted in several advertising materials, it is also used as a branding font by a few organisations and companies.
The typeface was adopted in the United Kingdom by David Cameron in 2005 as part of the branding for his campaign for leadership of the Conservative Party. After Cameron was elected, the party was immediately rebranded in the style of the Cameron campaign, and Dax was used for a new version of the party logo and across all its subsequent advertising, leaflets and website, until being replaced by Lucida Sans in October 2006.
FF Dax is also used in the branding of the New Democratic Party of Canada, the Matterhorn Gotthard Bahn of Switzerland and the Norwegian Progress Party.
FF Dax is also used by the New Scientist magazine as its main header text for their publications, banners and ads.
Banks in Canada (Bank of Montreal) and the Philippines (Bank of The Philippine Islands) use FF Dax for marketing and publications.
FF Dax is additionally used in the TV sitcom How I Met Your Mother for the title.
Air Malta adopted the typeface for their new logo.
Virgin Mobile also used the typeface for some parts of their logo.
Interpipe, ukrainian pipe and railway wheel manufacturer, also used the typeface for parts of their logo and all communication materials.
Read more about this topic: FF Dax
Famous quotes containing the word adoption:
“Frankly, I adore your catchy slogan, “Adoption, not Abortion,” although no one has been able to figure out, even with expert counseling, how to use adoption as a method of birth control, or at what time of the month it is most effective.”
—Barbara Ehrenreich (b. 1941)