FF Dax

FF Dax is a humanist sans-serif typeface designed by Hans Reichel, published by FontFont library. The typeface is popular in advertising and in marketing. Other designs, Barmeno and Sari, more bulbous cousins of FF Dax with curvier ends, have also been designed by Reichel.

The UPS Sans typeface, used in most of United Parcel Service branding since 2005, is a modified version of FF Dax. W.M. Morrison, the British supermarket chain uses FF Dax on most in-store promotional material, hanging product location signs, and points of interest around the store - such as special offers and two-for-one deals.

In 2005 Hans Reichel reworked FF Dax into a cleaner, more mature text face called FF Daxline.

Read more about FF DaxAdoption

Other articles related to "ff dax, ff, dax":

Hans Reichel - Typefaces
... of today’s most popular type designs in advertising and in marketing (FF Dax). 1983 Barmeno BQ 1995-2000 FF Dax 1996 FF Schmalhans 1999 FF Sari 2001 FF Routes 2004 FF Dax Compact 2005 FF Daxline ...
FF Dax - Adoption
... FF Dax is widely adopted in several advertising materials, it is also used as a branding font by a few organisations and companies ... rebranded in the style of the Cameron campaign, and Dax was used for a new version of the party logo and across all its subsequent advertising, leaflets and website, until ... FF Dax is also used in the branding of the New Democratic Party of Canada, the Matterhorn Gotthard Bahn of Switzerland and the Norwegian Progress Party ...