Other Aspects
In 2010, the Presea FIC was instituted to recognize the work of Mexican and foreign artists for their contributions to culture. The prize is symbolized by a statue designed by Vicente Rojo, which is awarded during the opening ceremonies. The first was awarded to Luis Herrera de la Fuente.
Prior Festival events and shows related to artists scheduled to perform in upcoming festivals are shown through the Festival’s television, radio and website. A channel called TV FIC or Canal Cervantino was created on channel 157 of Cablevision to broadcast archived footage of past festivals and performances by those scheduled to perform the upcoming year. Microsoft sponsors the Festival’s web page as well as an online radio station called Radio FIC which offers online archives of music, video and photographic works, as well as a various types of informative material.
To promote a link between culture and technology, the Festival and Microsoft México sponsor a Technology Pavilion at the Mesón de San Antonio. It is planned to contain an Internet café with large lounge chairs and wireless services for those with mobile devices. Microsoft sponsors a set of academic lectures about what’s new in technology and art, games and everyday life.
Much of the festival is set up to attract young people from children to university age. The Cervantino Program for Youth sponsors programs for this age group as well as other activities. It has an annual Artistic Creativity Contest for Youth put on in collaboration with the Edinburgh International Festival and The Anglo Mexican Foundation. Two activities in 2010 were a contest of photos taken with cell phones and another contest of short electronic music pieces, both of which were launched over the Internet. Winners received trips to the Edinburgh International Festival, the first and largest international cultural event of its type in the world.
A number of performers and academic activities are scheduled with young audiences in mind. These include rock and electronic music concerts with dance and theater events. In 2011, these included German electronic music groups Moonbootica and Schlachthofbronx sponsored by the Goethe Institute and rock musicians Sierra León, Finde, El Otro Yo and Rubick . Theatre for youth include Vivarium Studio performing L éffet de Serge, Mauricio García Lozano and Teatro Farfullero presenting La pequeña habitación al final de la escalera and Circo Aereo and Les Objets Volants, a Finnish/French group with acrobats, comedians and other circus performers. Other events for youth include DJ Frivolous and DJ Kid Koala from Canada and German artist Brandt Brauer Frick who mixes electronic and acoustic sounds. University students can get up to a 73% discount on tickets for selected acts. There is an event to bring together children and Mexican poets and a performance of A magic flute for children by the French ensamble Théâtre des Bouffes du Nord.
In 2011, the Festival scheduled its first Art Book Fair, focusing on books about the visual and theatrical arts.
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Read more about this topic: Festival Internacional Cervantino
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