Music Video
The music video is a LEGO animation directed by Michel Gondry. Gondry's son was featured at the beginning of the video, building LEGO blocks. It was shot frame by frame with each frame having the LEGO bricks rebuilt, sometimes in a complex manner to seem as if it were an actual shot, and then formed together to give the illusion of motion. The video mostly consists of red, white, and black color. The White Stripes couldn't strike a deal with Lego, so they had to buy a large amount of LEGO boxes for the video.
In an interview for The Work of Director Michel Gondry DVD, Jack stated that the White Stripes' long-time collaboration with Michel Gondry started by accident; for "Fell in Love with a Girl", Jack stated that he wanted to work with the director who did Beck's video for "Devils Haircut", referring to Mark Romanek. Their record company mistakenly hired Gondry, thinking he was the director of "Devils Haircut". Jack didn't mind, as he did the video for Beck's "Deadweight", which Jack also liked.
Also revealed in The Work of Director Michel Gondry interview, The White Stripes contacted LEGO Group in hopes of having a small LEGO set packaged with each single of the record, with which one could build a LEGO version of Jack and Meg White. LEGO Group refused, saying: "We don't market our product to people over the age of twelve." However, once the video became a hit, LEGO contacted The White Stripes again and asked if they could reconstruct the deal to have LEGO packaged with the single. This time, however, Jack White refused.
The The Work of Director Michel Gondry DVD also reveals that one section, lasting only a few seconds, used computer animation to simulate the LEGO bricks.
The video won three MTV Video Music Awards in 2002: Breakthrough Video, Best Special Effects, and Best Editing. It also received a nomination for Video of the Year, but lost out to Eminem's "Without Me".
Pitchfork Media deemed it the best video of the decade. Entertainment Weekly included it on its end-of-the-decade, "best-of" list, saying, "An idea so simple it's a wonder no one thought of it before 2002: rock & roll Legos!"
The video was spoofed on the Family Guy episode "Ocean's Three and a Half".
Read more about this topic: Fell In Love With A Girl
Famous quotes containing the words music and/or video:
“Orpheus with his lute made trees
And the mountain tops that freeze
Bow themselves when he did sing.
To his music plants and flowers
Ever sprung, as sun and showers
There had made a lasting spring.”
—William Shakespeare (1564–1616)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)